Every year, new artists rise from relative obscurity to stardom.
5 things emerging artists should do in 2025 to build more following (Meta AI)
Being an emerging musical talent can be incredibly challenging, especially in a competitive environment.
In an industry like Nigeria’s, where mainstream stars dominate the spotlight, breaking through and capturing listeners’ attention as a newcomer can feel like an uphill battle.
However, it’s important to remember that every superstar started out as an emerging artist, working tirelessly to make their mark.
With dedication, persistence, and a bit of luck, you too can achieve your dream of becoming a music sensation.
If you’re an up-and-coming artist wondering what to focus on in 2025, here are five key areas you should prioritize to build a stronger following:
5 Key Actions for Emerging Artists to Build Their Following in 2025
1. Release More Music You can’t truly be a musician without sharing your music for people to connect with.
As an emerging artist, you may feel uncertain about your sound or be hesitant to release new tracks. The best approach is to focus on honing your skills and improving your craft.
Each release offers valuable feedback from your listeners, helping you refine your style and grow as an artist.
2. Create Engaging Content In today’s digital age, every product—music included—requires content that resonates with its audience.
Your music is a product, and it needs to be paired with engaging content that reflects your brand and personality. Find content ideas that complement your music and resonate with your audience. Stay on top of trends, experiment with different formats, and track what works best for you.
3. Engage and Build Communities Once you start gaining traction with your content, make time to engage with your audience. Responding to comments and interacting with your followers helps build a loyal community of listeners who will support you on your journey.
A strong community increases your visibility, and can open doors for collaborations and investment opportunities.
4. Network Don’t isolate yourself in your creative space—connect with others.
Network with fellow artists, producers, A&Rs, and other creatives both within and outside your niche. Building relationships can lead to collaborative projects that expand your reach and help you grow as an artist.
5. Believe in Yourself and Invest in Your Craft Ultimately, no one will believe in your talent as much as you believe in yourself.
Stay committed to your vision and be ready to navigate the often difficult journey ahead. Invest in yourself by improving your skills, acquiring new knowledge, and committing resources to your craft.
This investment can range from upgrading your equipment to taking courses, hiring a professional producer, or boosting your music’s promotion.
For some inspiration, watch Jeen-Yuhs, the documentary on Kanye West’s rise from emerging producer to global icon. His unwavering self-belief was a key driver of his success.
By focusing on these five areas, you’ll be better positioned to make a lasting impact and build a thriving music career.You should have a similar belief in yourself. Because with hard work and good fortune, your time will come.
