[CREATIVITY AND CREATIVITY] Entertainment Week Lagos 2024: A celebration of creativity and innovation

Let’s explore why the just concluded EWL has become a massive hub for Nigeria’s creative economy!Entertainment Week Lagos 2024: A celebration of creativity and innovation [ewl]

Entertainment Week Lagos is more than just an exciting event; it’s a powerful catalyst for Nigeria’s creative economy. Whether you’re passionate about music, film, fashion, tech, or art, it served as the ultimate hub for entertainment, learning, and collaboration.

From December 10 to 15, EWL 2024 transformed Lagos into a vibrant playground of creativity, attracting over 5,000 attendees, including industry leaders, emerging talents, and fans of African entertainment.

This year’s theme, “Connecting Tides,” delved into how African creatives are merging AI, technology, and cultural authenticity to craft stories that resonate globally.

EWL 2024 wasn’t just about observing—it was about engaging! With everything from panel discussions and masterclasses to fashion shows and live performances, there was truly something for everyone.

Here’s a breakdown of the highlights

The week kicked off with a bang! The launch party featured VIP vibes, a star-studded guest list, and unforgettable performances to set the tone for the week.

Runway Coterie was all about African fashion. Designers brought their A-game, showcasing stunning collections that had us dreaming of our next wardrobe upgrade.

Think comedy night, but with extra spice! Some of Nigeria’s funniest comedians had the crowd laughing till their sides hurt. And yes, there was plenty of jollof rice to go around!

Friday was pure energy with Turn Up Lagos, a party that brought the city’s nightlife alive. Great music, dancing, and vibes? Check, check, and check!

AY’s new feature film, The Waiter, premiered with glitz and glamour. Directed by Toka McBaror, this action-packed film stars Nollywood heavyweights like Deyemi Okanlawon, Regina Daniels, and William Uchemba. The film hits cinemas on December 20, so mark your calendars!

EWL 2024 closed on a high note with a concert featuring some of the hottest DJs, including DJ Big N and DJ Spinall. It was the perfect way to wrap up a week of creativity and fun.

While the parties and showcases were lit, EWL 2024 was also about equipping creatives with the tools to succeed globally.

Through the LABSPOT Creative Skills and Enterprise Development (CSED) initiative, workshops and masterclasses gave participants hands-on learning experiences.

From mastering storytelling to understanding how AI can enhance creativity, attendees walked away with practical skills and fresh inspiration.

Co-founder Deola Art Alade summed it up perfectly:

“EWL 2024 isn’t just about celebrating talent; it’s about equipping creatives with practical tools to succeed globally,” she said.

The Marketplace was another big hit, featuring pop-up shops and booths where small businesses could shine. It was the ultimate spot to discover new talent, shop for unique merchandise, and support local brands.

EWL 2024 wasn’t just a festival; it was a movement. Managing Director Tiwa Medubi shared the vision behind the event:

“EWL is about creating bridges—between local talent and global opportunities, between creatives and the tools they need to succeed,” she said.

And boy, did it deliver! The week showcased how collaboration and innovation are fueling Nigeria’s creative economy while putting African talent on the global stage.

If you weren’t there this year, don’t worry, you’ve still got time to jump on the bandwagon! Next year it returns. EWL is more than just an event; it’s where magic happens.

Whether you’re a budding creative or a seasoned pro, it’s the perfect place to learn, network, and celebrate the vibrant world of African entertainment.

So, next December, cancel all your plans because Entertainment Week Lagos is where you need to be.